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学校説明会・資料請求

2018年10月15日月曜日

Management & Business English インバウンド観光特別講義

September 27th two special guests were invited to give a special lecture about Japan’s Inbound Tourism. Students in Management & Business English course have just finished the project of writing their own travel book, which could encourage more tourists from abroad to explore recommended places in Tokyo. The idea was taken from the actual travel guide “Japan – 100 Hidden Towns” in which 100 off-the-beaten-track places from the country’s 47 prefectures, excluding cities such as Tokyo, Osaka, and Kyoto that have already been packed with tourists, were selected and reviewed by a team of researchers. The book focuses on the eyes of foreigners, aiming to help tourists discover a deeper culture of Japan.

9月27日、主にManagement & Business Englishコースの学生を対象にした特別講義を実施しました。日本在住のイギリス人、授業でも取り扱った旅行ガイドブックの著者であるアントニーガードナー氏と書籍デザイナー、ブライアンスミス氏を招いての英語での講義となりました。

Both Anthony Gardner, the author/editor of the book, and Brian Smith, the designer, have actually travelled to many towns for this book project as researchers themselves.

They told us about the unique experience of travelling hidden towns, challenges that they had to overcome as foreigners, and interesting process of publishing a book. The students had the time to discuss their views of living in Japan as foreigners. They also had the topic of how to promote “Japan – 100 Hidden Towns” and the some of the ideas were quite innovative.

田舎の町や村を訪ねたユニークな体験や外国人ならではのエピソード、また調査から書籍の出版までの道のりなど、とても興味深い話をきくことができました。グループディスカッションではガイドブックのマーケティング戦略などの話し合いもあり、面白いアイデアがたくさん出ていました。

Students were attentive and engaged with the lectures the whole time,
especially those who are planning to work in hospitality / tourism industry.

どの学生も講義を楽しんでいるようでした。特にホスピタリティや観光業界での就職を考えている学生にとっては学ぶことが多かったと思います。